Fashion trade show MAGIC Las Vegas 2024

MAGIC is one of the most important fashion tradeshows taking place in the United States. The fair is organized in different cities in the first and second half of the year. The next event will take place in Las Vegas. What awaits guests and exhibitors at MAGIC Las Vegas 2024?

Basic information about MAGIC Las Vegas 2024

Date: February 13-15, 2024

Localization: Las Vegas Convention Center, 3150 Paradise Rd, Las Vegas, NV 89109, United States


What are MAGIC fashion and clothing tradeshows?

MAGIC, or Men’s Apparel Guild in California, was founded in 1932. The company was founded in response to the growing popularity of the fashion business in the United States, particularly in Las Vegas. From the beginning, MAGIC was an ideal place to establish contacts for producers and buyers of men’s fashion. In later years, they expanded their activities to include women’s and children’s fashion, as well as accessories and footwear. Now, MAGIC is one of the most important fashion and clothing tradeshows in Las Vegas as well as in the United States.

What happens during the MAGIC tradeshow?

The MAGIC Las Vegas fair will take place for three days at the Las Vegas Convention Center. The fairground will be divided into individual sectors showcasing:

  • men’s fashion
  • women’s fashion
  • children fashion
  • accessories
  • footwear

And many more. In previous years, guests also had the opportunity to see exhibitions of the latest fashion trends as well as items from the beauty industry. During the fair, the attendees will have the opportunity to meet designers, retailers, buyers, and fashion enthusiasts.

How to register for MAGIC Las Vegas 2024?

To participate in the MAGIC Las Vegas tradeshow, you must first register via the website. You can register on-site; however, organizers encourage online registration. Previously verified sellers can register by scanning the QR code already on site, and unverified guests can register at designated points in Las Vegas.

The price for registration for guests depends on the event selected. Events to choose from, in order from the lowest to the highest price range:

  • MAGIC Las Vegas
  • PROJECT Las Vegas
  • SOURCING at MAGIC Las Vegas

For verified sellers, registration is free and allows you to participate in all shows and workshops. For the rest of the guests, fees can vary from USD 500 to USD 2,500.

How to exhibit at MAGIC Las Vegas 2024?

If you plan to display our company’s products during the fair, you will need to provide the following information during registration:

  • active website
  • tax registration
  • recent invoices (from the last 6 months) that are from 3 different vendors for finished goods, apparel, footwear, and accessories. Purchase orders and handwritten invoices are not acceptable.
  • photo ID
  • business card: listing the address of your business & job title
  • account list: proof of buying an office
  • credit reference sheet: showing companies you purchase from
  • letter of intent: from a broker or lawyer on official letterhead stating the type of business and anticipated opening date

Why participate in MAGIC Las Vegas 2024?

During the event, the exhibitors have the opportunity to present products to the fair’s guests and raise brand awareness. They also have the opportunity to network – meet designers and owners of fashion companies. It is also an opportunity to participate in workshops organized by MAGIC Las Vegas and to learn about the latest fashion trends.

Who participates in the MAGIC Las Vegas tradeshow?

In previous years, MAGIC Las Vegas attracted over 75,000 participants from 120 countries who could participate in over 100 different workshops and seminars. It is also an event attended by over 3,500 exhibitors from various categories.

Other services provided during MAGIC Las Vegas 2024

In the Hotel & Travel tab on the official MAGIC Las Vegas website, you can find transport offers, along with discounts on individual flights of selected airlines, as well as parking information. There are also some hotel recommendations. Moreover, there will also be a designated area to purchase meals during the trade fair.