IFA 2024

Attending trade fairs is ideal for expanding your knowledge in a specific field and gaining new contacts. The IFA trade fair in Berlin, the most significant event of its kind in the world, invites you to its 100th-anniversary edition, which will take place in September. Why is it worth attending IFA 2024?

What is the IFA trade show?

The Internationale Funkausstellung Berlin (IFA for short) is, as the organizer states, “the most significant trade event in the world.” At the same time, it is one of the oldest events of its kind in Germany. Its origins date back to 1924; since then, it has become a platform for presenting the latest technological innovations.

Over the past century, they have been marked by such events as the opening of the exhibition by Albert Einstein in 1930 and the presentation of the world’s first VCR at a trade show in 1971. IFA in Berlin has played a key role in the development of the technology market, bringing together some of the biggest pioneers in the industry in one place.

In 2024, to celebrate the 100th anniversary of the event, IFA promises to hold its largest event to date, bringing together the most well-known and influential companies in the technology industry. On the IFA website, you can find last year’s official directory of companies participating in the event. In addition, as every year, more than 5,000 journalists will attend to cover the latest innovations, breakthroughs, and trends in the world of technology.

The IFA trade fair is second to none in providing a comprehensive view of the global market, attracting more than 180,000 industry visitors annually and representing more than 130 countries. After all, “The more diversity, the more ideas.” In addition to providing a hub for prominent retailers, buyers, industry experts, and media representatives, IFA is an ideal networking opportunity.

In addition, those interested in investing in the tech industry can visit the IFA Next exhibition, where they can see breakthrough innovations firsthand and meet the founders of startups related to games, robots, or artificial intelligence in person.

When does the IFA 2024 trade show take place?

  • The IFA 2024 trade fair is held at the Messe Berlin Center (a.k.a. Berlin Fair) in Messedamm. In 2024, it will be held from September 6 to 10 from 10 AM to 6 PM.
  • The IFA Global Markets sector, on the other hand, will be located at the main trade fair and will run from September 8 to 10.

The IFA trade show as an ideal opportunity for networking

A perfect opportunity to connect with a Chinese business partner without having to go all the way to China is participating in IFA Global Markets, which has been organized since 2016 and is open exclusively to IFA attendees.

The premise of IFA Global Markets differs slightly from the main event. They focus on smaller technology companies, as well as less innovative products, such as household appliances. Due to the high level of interest, we recommend registering in advance on the fair’s website.

IFA Global Markets provides a great opportunity to get acquainted with OEM (original equipment manufacturers) and ODM (original design manufacturers) manufacturers, as well as manufacturers of individual components.

As most of the manufacturers participating in IFA Global Markets are from China, the event is a good alternative to the first phase of the Canton Fair. It allows importers to see the product with their own eyes, to see how it works, what it looks like, and what material it was made of, and assess its potential. The fair is one of the largest offline B2B platforms for connecting manufacturers and suppliers with entrepreneurs from all over Europe and other continents.

How to register for the IFA 2024 trade show?

To attend IFA, you need to purchase an admission ticket, which will be available to purchase anytime soon. It is possible to purchase admission for one, two, and five days. 

Image: by frimufilms on Freepik