Drones are certainly a hot topic. Recently, apart from their usual military usages, they were employed in various civilian (and commercial) activities. DJI Innovations started as a small start-up company from Shenzhen. It managed to enter the market with its Phantom series – small drones equipped with a high-resolution camera. DJI Drone is an innovative Chinese company on the market.
DJI Drone – a new product from China
DJI drones are available in many countries. The reason for their popularity is quite simple. Drones are very easy to use and can be operated by a joystick controller (similar to those used in video games). DJI products do not require any type of “do-it-yourself” skills so they can be operated basically by everyone. The only limit to the drone’s usage is the law and the user’s imagination. It can be used to make promotional materials for real estate (showing them from a very unusual angle to customers may be very effective) or taking pictures of scenic spots.
Drones are fully integrated with smartphones and/or tablets. The picture from the drone’s camera is sent to the smartphone. The battery life is not the best, but it gets better with every model (about 38 minutes of flight). It has 3-axis camera stabilization and precision of the onboard GPS system. You can shoot high-quality videos using drones.
DJI origin story
DJI is an example of a company that was born out of passion. Its founder, Frank Wang, an electrical engineering graduate and helicopter model hobbyist, started with a couple of friends working in one Shenzhen apartment and now runs the company, which employs 1500 workers. In the beginning, the drones came without cameras, and the clients had to install them on their own, and Wang realized it was an essential feature.
Drone safety
The usage of drones raises public concerns, especially concerning aviation safety. DJI drones are equipped with GPS and preprogrammed to avoid no-fly zones. If the connection with the smartphone is lost, the drone automatically returns to the starting point.
DJI is an example of an innovative Chinese company. For a long time, the Chinese have had the reputation of copy-makers who cannot develop creative ideas. DJI definitely contributed to getting rid of the copycat stereotype.