The China International Furniture Fair (CIFF) is one of the world’s largest and most important furniture fairs. It is a regularly held international furniture exhibition in China. The exhibition showcases a variety of furniture, both for home and commercial use. It attracts manufacturers, retail customers, as well as professionals from the furniture industry, architects, and interior designers from around the world. When is CIFF 2024?
Why is it worth taking part in the CIFF Fair?
Participating in CIFF has numerous benefits. It is one of the largest and most renowned furniture fairs globally, attracting participants from around the world. Showcasing your products or services at such a well-known event can significantly increase your visibility and attract potential customers and business partners.
Furthermore, the event provides an excellent opportunity to establish new business relationships. It is a chance to connect with potential trading partners or suppliers from China and other countries.
Where and when is CIFF 2024 held?
CIFF is biannual and takes place in spring and autumn. The spring session attracts over 4,000 brands from China and abroad, with a total of more than 380,000 professional visitors.
The spring exhibition will be held in Guangzhou (Canton) at the China Import and Export Fair Pazhou Complex. The event will take place from March 18 to March 31, 2024.
It will be divided into two stages:
- Stage One (Home Furniture/Home Decor & Home Textile/Outdoor Leisure) will run from March 18 to March 21. It includes categories like home furniture, interior decor, home textiles, and outdoor leisure furniture.
- Stage Two (Office and Commercial Space CIFM/interzum guangzhou) will take place from March 28 to March 31, focusing on office and commercial space equipment, machinery, and materials.
How to register for the CIFF?
Entry to the event is possible and free of charge after prior registration on the official event website. Upon registration and completion of the form, you will receive a QR code granting you access to the fair. It is worth noting that group registrations (more than five people) are also possible.
Official website: ciff-gz.com/en
Business culture and etiquette in China
Chinese business culture has specific characteristics and principles that need to be understood to achieve success and maintain good relationships with Chinese partners. Events like CIFF offer an excellent opportunity to initiate business collaborations with people from China.
Before participating in such an event, it is crucial to familiarize yourself with significant cultural aspects of the country. Personal relationships play a significant role in Chinese culture. Building good relationships through conversations, social gatherings, or even shared meals is essential, as it is seen as a sign of commitment and interest in your business partners.
Additionally, negotiations in China can be lengthy and built on mutual trust. Chinese people prefer well-balanced business proposals that consider the interests of both parties. Moreover, cooperation with Chinese partners requires precision and keeping promises.
CIFF 2024 – a summary
CIFF is an important forum for the furniture industry, enabling the exchange of experience, the presentation of the latest trends in furniture design, and the establishment of business contacts. These exhibitions also contribute to shaping the image of the Chinese furniture industry on the international stage and promoting the global furniture trade. The spring edition of 2024 will be held in Guangzhou at the China Import and Export Fair Pazhou Complex from March 18 to March 31, 2024.