China Sourcing – SteelSeries

We have already written about some successful China Sourcing companies, including GoPro. Today we present another company, this time from Europe. It successfully sells high-quality electronic equipment around the world. Its production base is located in China. SteelSeries specializes in producing equipment for gamers: headphones, mice, keyboards, and mouse pads. They offer more than one hundred different products, all in the premium price range.


Those who are planning to import from China keep on asking whether the quality of products can meet their needs. SteelSeries is an example of a company that keeps the highest level of quality. If you decide to move your production to China, you should always remember that the price you pay will be reflected in the quality. If the unit price is extremely low, the quality will also be low.

SteelSeries was founded about ten years ago by the Danish businessman Jacob Wolff-Petersen, who was a gamer himself. He realized there was a market gap for gamer gear and started from selling mouse pads in 2001. He collaborated with esports pros to design more gaming peripherals. By 2006, SteelSeries products were used by 7 out of the top 10 FPS esports teams. Now he runs a successful enterprise that brings $50m of yearly revenue. The company was the first to release a wireless gaming headset that uses USB-C.

The company sponsors several pro gamers and gaming teams.

When planning to source from China, you need to do some long-term planning. This will enable you to get a stable development of your company and a constant cash inflow. Conducting due diligence of the Chinese company is – of course – an important step.