China’s revised Trademark Law will take effect on January 1, 2027, and for foreign brand owners, this is more than a routine legal update. It is the first major structural reform of China’s trademark system since the law was originally … Read more
Trademark registration in China is necessary before doing business in China or with Chinese partners. It’s important to know that it doesn’t apply only to exporters. Importers should also remember to register their logo if they display it on the … Read more
Trademark in China is registered on a “first to file” basis. The logo is assigned to the person who first applies for trademark registration. Whether you export to or import from China, make sure you register your trademark to avoid … Read more
There was big news about the collaboration of technological giant Samsung with the fashion brand Supreme. The companies announced their plans to enter the Chinese market together. Soon it became clear that the Supreme cooperating with Samsung was not the … Read more