Resources - Trade fairs in China – SIAL, The Asian Food Marketplace

Trade fairs in China – SIAL, The Asian Food Marketplace

(SIAL Shanghai is the biggest food and beverage trade fair in China. More than 2400 exhibitors and 45 000 visitors.)

SIAL Shanghai - The Asian Food Marketplace

The Chinese have their own unique traditional cuisine, but the Western food is getting more and more popular behind the Great Wall. Hundreds of foreign producers compete with each other, hoping to carve their niche in a crowded, but promising market. Where we should go to present our products? One of the best places is SIAL China, the biggest Asian trade fair for food industry. The next edition of SIAL China takes place between 13 May and 15 May 2014. More than 2 400 exhibitors and 45 000 visitors are planning to attend. If we present our products during SIAL, we may acquire not only Chinese customers, but also find partners in other countries, such as Thailand, Japan, Singapore, Vietnam, Philippines etc.

SIAL Trade Fair is held from 1999 in Shanghai New International Expo Centre. The exhibition area is divided for international pavilions and product zones, f.e. wine, meat, chocolate, organic food etc. As we go across the exhibition halls, we can encounter people of various nationalities and enjoy the diversified range of food and beverage products. Chinese buyers also wander around, because they can make surprisingly good deal on selling Western food to their fellow countrymen. Like in every trade fair, we should keep in mind that some of those buyers may be not completely honest and we should verify them before making any business decision.

Most of the Western businessmen concentrated on importing goods from China, but export should be also considered, and SIAL is a very good place to get ourselves familiar with the Chinese food&beverage market.

If your country offers unique food products, then you should consider selling them to China, because Western food & beverage companies already earn billions of dollars there and the market is still growing, along with the growth of the Chinese middle class. For example, chocolate consumption increased by 40% from 2008 to 2012, consumer habits are changing and moving closer to Western standards. The demand for other food products is also growing. Maybe your company can seize the opportunity and conquer China’s kitchens?