Xiaomi to expand – Smartphones will be sold in 10 more countries
Xiaomi is the Chinese smartphone manufacturer, which is very successful in its home market, but plans to expand further. Recently, it revealed its plans to enter 10 more markets, including India, Brazil, Russia, Indonesia, Malaysia, Mexico, the Philippines, Thailand, Turkey, and Vietnam. Apart from its native market, the company was already present in Hong Kong, Taiwan and Singapore.
The flagship model of Xiaomi, Mi3, offers high-end quality and competitive pricing. If we compare it with Apple’s iPhone 5S, we will find out that the Chinese phone has bigger screen and better camera (13Mpix vs 8Mpix is a huge difference), on top of that, it costs only a half of the iPhone’s price: in Singapure, US$332, while iPhone 5S is available for US$786.
The expansion of Xiaomi to these particular markets is a deliberate step in the company’s strategy. While Western Europe and USA markets are already saturated and Chinese smartphone market shows first signs of drop in smartphone sales, emerging markets are still a land of opportunities. For example Brazil, with over half of its 194 million strong population belonging to the new middle class, has a steady growth of mobile phone users and the fourth place in the world in number of smartphones, after China, USA and Japan.
The modern distribution model, based on online direct sale and the ambitious plans of expansion are the special features of Xiaomi. The company also boasts its user interface, MIUI, which is heavily modified Android, similar to TouchWiz by Samsung, but largely independent from Google services and developed by dozens of open-source programmers.
It is hard to say whether Xiaomi will be able to find its place among China’s biggest Huawei and ZTE, but the expansion to foreign market is the important step in their way.