12 facts about a billion-dollar Chinese startup Xiaomi

Startup Xiaomi is one of the fastest-growing worldwide. It’s also often covered by various western media outlets. Instead of another article, we prepared and for you 12 bullet point facts about this fascinating company in a simple graphic.

Startup Xiaomi


– The company paid USD 3.600.000 for the domain name mi.com

– Xiaomi developed its own version of Android, called MiUi

– Full name of the company is Beijing Xiaomi Technology Co., Ltd. (北京小米科技有限责任公司)

– Xiaomi literally means “little rice” – “little”, mi – “rice”

– Xiaomi has more than 3000 employees

– It is still a very young company, founded in 2010

– Revenue in 2013: USD 5.22 billion

– Xiaomi is often called an “Apple of China” however, the CEO and founder, Mr. Lei Jun, do not like this comparison

– Xiaomi likes to hire ex-Googlers, including Hugo Bara, former Vice President, Android Product Management

– Xiaomi’s marketing depends purely on social media

– Xiaomi is producing smartphones, tablets, smart TVs, and more

– Xiaomi Sold 18.7 million smartphones in 2013

Our other posts about the startup Xiaomi:

Xiaomi sold out in Singapore

Xiaomi expand into 10 more countries

The interview with Lei Jun, the founder of Xiaomi