Xiaomi enters Singapore and considers other markets
Chinese smartphone manufacturer, Xiaomi, attracts attention again. .Its products are very popular on the Chinese internal market, but the company is willing to expand further to other places: Singapore is the first step in its way.
Singapore, recently rated as the world’s most expansive city, is the highly competitive market for mobile devices. Xiaomi decided to sell its flagship product, Mi3 smartphone, for the price of $332. Similar to China, Xiaomi decided to base its distribution model on online sale.
In February, Xiaomi already introduced in Singapure the low-cost Redmi smartphone, which sold out within 8 minutes after the first online release.
Hugo Barra, former executive at Google, is now responsible for Xiaomi’s world expansion. The company already entered Hong Kong and Taiwan, other Asian countries will come later. If Xiaomi is able to maintain its pace, it will someday enter European and American markets with full force.