The interview with Lei Jun, the founder of Xiaomi

We have several times reported about the impressive development of Xiaomi, the Chinese smartphone manufacturer. This time we may listen to its founder, the current Xiaomi CEO, Lei Jun. He explains the reasons of the company’s successes and emphasizes its unique characteristics.

7.4 million preorders of a budget Red Rice (Hongmi) phone prove that Xiaomi is a big player on the Chinese smartphone market. In the Q2 2013, it outclassed Apple, reaching the 5% of market share. It is still lower than big companies such as Samsung, Lenovo or Huawei, but Xiaomi entered the market no sooner than in 2011. By using the effective marketing tools, such as online preorders (usually the first batch sold out within minutes), Xiaomi managed to create media hype and is sometimes compared to the said Apple. But Lei Jun disagrees with that comparison.

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Xiaomi expand into 10 more countries

Xiaomi to expand – Smartphones will be sold in 10 more countries

Xiaomi is the Chinese smartphone manufacturer, which is very successful in its home market, but plans to expand further. Recently, it revealed its plans to enter 10 more markets, including India, Brazil, Russia, Indonesia, Malaysia, Mexico, the Philippines, Thailand, Turkey, and Vietnam. Apart from its native market, the company was already present in Hong Kong, Taiwan and Singapore.

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