Registration of your trademark in China is a basic necessity before undertaking business with China. It’s important to know that it doesn’t apply only to exporters. Importers should also remember about registering their brand if they display it on the product, packaging, or any printed materials. Why is it so important? In the Chinese trademark law, there is a rule „first to file”. It means that someone else can register your trademark. Consequently, they will deprive you of the right to use it in the territory of China. Unfortunately, trademark squatting in China is a common practice. In the article, we explain why is it crucial to register your trademark in the People’s Republic of China before someone else precedes you.
Even a giant such as Apple had problems with the protection of the trademark in China.
