Lego in China

Lego is a prestigious toy company that likely needs no introduction, as most of us have probably encountered this Danish brands’ products before. Because Lego’s target audience is children, it is only natural the brand is investing more and more into the Chinese market. There are about 200 million kids in China, and after withdrawing from the one-child policy, the number of consumers should only go up. The middle class is continually growing and tends to purchase foreign products, which results in plenty of parents gifting their kids Lego toys. Lego in China is growing.

Lego in China
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