McDonald’s in China

For quite some time now, there has been a visibly growing fascination with the West in China. It is especially evident amongst the younger generation that incorporates Western fashion, lifestyle, and cuisine into their everyday life. The well-known fast-food chain McDonald’s is one of those Western brands that has managed to enter the Chinese market successfully. In fact, McDonald’s is currently one of the most popular fast-food chains in this country. Therefore, it might be interesting to see how McDonald’s in China has evolved over the years, as well as how the Western brand managed to maintain its popularity over time.

McDonald's in China
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