Breaking the Great Wall – „made in China” goes West

Right from the beginning Chinese products have been very well-known for their cheap price and bad quality. People often saw them as tacky and “made in China” tag created anxiety. Thanks to the small, not meeting the western standards Chinese stores that spread all over the Europe, China managed to quite permanently establish its name as the “kingdom of mass production that only copy other brands”. Many of us are probably not even aware how many Chinese companies became successful in the West, despite the hardships and mistrust they had to face. Even though cultural gap and historical stigma are difficult to overcome, it’s still not impossible to break through the foreign market.

China Brands Continue reading