KFC in China

KFC (Kentucky Fried Chicken) is an American chain of fast-food restaurants founded in 1930. The restaurant attracts plenty of customers in many countries worldwide. How does it look like in China? In one of our previous articles, we mentioned that it is KFC (肯德基 – Kendeji) that has the most extensive reach among all foreign brands present in China. How did the brand manage to achieve such success?

KFC in China
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Chinese food market rises – and so are the food prices

Not long ago, the share of import in the Chinese food market was very low (4% in 2007). But the situation changes very fast. The purchasing power of the Chinese people rises along with the appetite for imported food and beverage. The volume of import is so big that it has the direct influence on global food prices

Agriculture remains to be the vital industry of China, but its production output cannot meet the rising demand. Local agriculture was heavily affected by the development of industry – vast spaces of agricultural area were polluted, the shortage of water also results in the abandonment of more fields that slowly turn into desert. Meanwhile, the annual growth rate for the food industry is 15%, the consumption of meat has risen and furthermore, the rich Chinese are even more fond of foreign products, including wines, salmon or chocolate.

Food in China

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