For quite some time now, there has been a visibly growing fascination with the West in China. It is especially evident amongst the younger generation that incorporates Western fashion, lifestyle, and cuisine into their everyday life. The well-known fast-food chain McDonald’s is one of those Western brands that has managed to enter the Chinese market successfully. In fact, McDonald’s is currently one of the most popular fast-food chains in this country. Therefore, it might be interesting to see how McDonald’s in China has evolved over the years, as well as how the Western brand managed to maintain its popularity over time.Continue reading
The Chinese market is still opening up for foreign products. The development of global brands in China is gaining momentum. Leading companies have plans to open a large number of branches in China in the upcoming years. Foreign brands are popular especially among the Chinese middle class and the young generation. The Chinese are craving for American lifestyle which results in the popularity of such brands as Starbucks, Apple and KFC. Purchasing American products is an indication of social status and high life.
The infographic below shows the most popular global brands in China. Among the foreign companies with the most significant number of branches in China, we can find examples of the American chains (KFC, McDonald’s, Starbucks), the European chains (H&M, Carrefour, Sephora), as well as Japanese ones (Uniqlo, Lawson).