Camera maker GoPro plans to list on the Nasdaq and aims for a big profit. The company was founded in 2004 and sources its product from China. By now, GoPro has provided hundreds of thousands of products for customers around the world and made recording their adventures possible.
GoPro is going public – can make up to $100 million
According to the reports, GoPro is a profitable enterprise. For example, in 2013, it generated revenue of $985.7 million, which is more than the year before ($526 million). GoPro managed to find a niche in the highly competitive market dominated by major players and hopes that going public will be another stimulus for further development. The final size of the company’s IPO may be different, as the company may amend the amount on future registration documents.
GoPro achieved its success mostly due to employing a highly successful business model: production is being sourced to China, but the company remains in close ties with the Chinese factory. A proper pricing policy enables Chinese contractors to deliver units of high quality at a reasonable price. GoPro has a strong brand position and a global distribution network. When these strong points are put together, China sourcing can be a very successful operating model.
Read more about Made in China – China Sourcing.