DJI Innovations Drone – a new product from China
Drones are certainly a hot topic. Recently, apart from its usual military usages, they were employed in various civilian (and commercial) activities. DJI Innovations, a small start-up company from Shenzhen, managed to enter world market with its Phantom series – small drones equipped with a high-resolution camera.
By now, more than 300 retailers in more than 20 countries are offering DJI’s drones. The reason of their popularity is quite straightforward: drones are very easy to use and can be operated by a joystick controller (similar to these used in video games). DJI products do not require any type of “do-it-yourself” mechanical skills, so can be operated basically by everyone. The only limit for the drone’s usage is the law and user’s imagination. It can be used to make promotional materials for real estates (showing them from the very unusual angle to customers may be very effective) or for taking pictures of scenic spots.
Drones are fully integrated with smartphones and/or tablets. The picture from drone’s camera is being sent to the smartphone. While the battery is still the weak point of the machine (it allows only for 25 min of flight), the 3-axis camera stabilization and precision of onboard GPS systems makes it very useful for shooting high quality videos.
DJI is an example of company which was born out of passion. Its founder, Frank Wang, an electrical engineering graduate and helicopter model hobbyist, started with a couple of friends working in one Shenzhen apartment, and now runs the company which employs 1500 workers. At the very beginning, the drones came without cameras and the clients had to install them on their own, but Wang realized that simplicity is a very important feature.
The usage of drones raises public concerns, especially when aviation safety is concerned. DJI drones are equipped with GPS and preprogrammed to avoid no-fly zones. If the connection with smartphone is lost, the drone automatically returns to the starting point.
DJI is the fine example of an innovative Chinese company. For the long time Chinese have the reputation of copy-makers, who cannot come up with a creative idea, but DJI definitely contributed to getting rid of this stereotype.