Trademark squatting in China

Trademark squatting in China

Trademark registration in China is a basic necessity before doing business in China or with Chinese partners. It’s important to know that it doesn’t apply only to exporters. Importers should also remember to register their logo if they display it … Read more

Consequences of not registering your trademark in China

Trademark in China problems

Trademark in China is registered on a “first to file” basis. The logo is assigned to the person who first applies for registration of the trademark. Whether you export to or import from China, make sure you register your trademark … Read more

Who has rights to Supreme in China?

Supreme in China

There was big news about the collaboration of technological giant Samsung with the fashion brand Supreme. The companies announced their plans to enter the Chinese market together. Soon it became clear that the Supreme cooperating with Samsung was not the … Read more