Trademark squatting in China

Trademark registration in China is a basic necessity before doing business in China or with Chinese partners. It’s important to know that it doesn’t apply only to exporters. Importers should also remember about registering their logo if they display it on the product, packaging, or any printed materials. Why is it so important? In the Chinese trademark law, there is a rule „first to file”. It means that someone else can register your trademark. Consequently, it won’t be possible for you to use your own logo in the territory of China. Unfortunately, trademark squatting in China is a common practice. In the article, we explain why is it crucial to register your trademark in the People’s Republic of China before someone else does it.

Trademark squatting in China
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Who has rights to Supreme in China?

There was big news about the collaboration of technological giant Samsung with the fashion brand Supreme. The companies announced their plans to enter the Chinese market together. Soon it became clear that the Supreme cooperating with Samsung was not the original Supreme founded by James Jebbia. How did it happen? Samsung establishing a partnership with the fake Supreme was possible because the New York brand doesn’t have rights to their trademark on Chinese territory. So, we decided to investigate who has the right to Supreme in China.

Supreme in China
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