IKEA in China 

IKEA in China

Huge population and growing middle class fuel the demand for furniture in China. One of the biggest furniture companies in the world is the Swedish brand IKEA. Lately, IKEA invested RMB 10 bn in China in e-commerce and digitalization. The … Read more

McDonald’s in China

McDonald's in China

For quite some time now, there has been a visibly growing fascination with the West in China. It is especially evident amongst the younger generation that incorporates Western fashion, lifestyle, and cuisine into their everyday life. The well-known fast-food chain … Read more

KFC in China

KFC in China

KFC (Kentucky Fried Chicken) is an American chain of fast-food restaurants founded in 1930. The restaurant attracts plenty of customers in many countries worldwide. How does it look like in China? In one of our previous articles, we mentioned that … Read more

Lego in China

Lego in China

Lego is a prestigious toy company that likely needs no introduction, as most of us have probably encountered this Danish brand’s products before. Because Lego’s target audience is children, it is only natural the brand is investing more and more … Read more

Chinese influencers

Chinese influencers

There are already over 800 million Internet users in China. The Chinese rely on their smartphones a lot in their daily lives, spend a lot of time on social media, and enjoy online shopping. As a result, more and more … Read more

Tmall – how to sell on Tmall?

How to sell on tmall

The dynamic development and openness to cross-border sales have made Chinese e-commerce dominate. Europeans are buying on a large scale on Chinese e-commerce platforms, and the Chinese are increasingly willing to open up to cross-border shopping. Selling on Tmall, the … Read more

Global brands in China

Global brands in China

The Chinese market is still opening up for foreign products. The development of global brands in China is gaining momentum. Leading companies have plans to open a large number of branches in China in the upcoming years. Foreign brands are … Read more

Big Order Scam

Big Order Scam in China

A Big Order Scam is a common type of business fraud. It has been used by scammers in China ever since China opened its borders to foreign trade. Surprisingly, despite many warnings and raised awareness of these scammers, a lot … Read more

Chinese alcoholic beverages – market possibilities

Chinese alcoholic beverages - market possibilities

China is one of the world’s largest alcoholic beverage markets. For many years, the Chinese people preferred domestic alcoholic beverages. Recently the structure of demand changed. While the shelves of Chinese supermarkets are still filled with expensive ceramic jars with … Read more

China milk powder story – now foreigners are to blame

China milk powder story

“Chinese people are buying infant milk powder formula abroad!” “British retailers had limited the purchases of milk powder to two tins per customer!” – these kinds of news appeared quite often, and many Western businessmen started to think, “Well, maybe … Read more

Export to China – types of business presence in China

Types of business presence in China

Registering a company in China is still a relatively complicated procedure, despite the fact that the People’s Republic of China authorities try to make those procedures easier for foreign businessmen. There are four basic types of business presence in China. Opening … Read more