How to buy on Alibaba

Alibaba is a well-known shopping platform, operating on B2B principles (transaction between two or more businesses). It is different from transactions between enterprises and individual clients, referred to as B2C. belongs to the Alibaba Group, which was founded in 1999 in Hangzhou by Jack Ma. The group is currently one of the largest companies globally, and the platform itself is a top-rated sourcing site. The article below will explain how to buy on Alibaba and what is worth paying attention to.

How to buy on Alibaba

What is is a leading global e-commerce platform that serves suppliers and buyers around the world. It is a B2B platform, meaning that the transaction is concluded between businesses, in this case, a manufacturer/supplier and a wholesaler. The primary purpose of the site is to simplify doing business anywhere in the world. Alibaba offers hundreds of millions of products in forty different categories. Everybody will surely find something that meets one’s requirements. The platform provides consumer electronics, machinery, clothing, and much more. is a platform that every importer should be familiar with, as it offers various goods. Most suppliers want you to purchase a Minimum Order Quantity (MOQ) of at least 500 pieces. Thus, Alibaba is not very suitable for drop shippers. For this purpose, use Alibaba’s sister site, Aliexpress.

How to use the platform?

You can log in to the website via Facebook, Google, Twitter, or LinkedIn. You can also create a new account in a matter of minutes.

The site is available in many languages, such as English, German, and Spanish. The default currency is USD. The website often offers discounts for larger purchases. The more goods you decide to buy, the higher the discount you can get.

ordering mugs on Alibaba

Step 1. Searching a product

To find a specific product, you can enter its name in the search bar – the offers of various sellers will appear on the screen. You can also search in categories to find goods that interest you in particular. Alibaba also offers the ability to view products from specific regions, as well as according to top sellers that have the best reviews on the site.

ordering towels on Alibaba

All necessary information is provided for each product. You can see that the more towels you choose to order, the cheaper the price of a single piece is. The seller offers to sell between 500 and 999 towels for $4.10 each. If you decide to buy over 50,000 towels, the price per piece is $2.70.

On the right side is information about the seller. You can immediately check its business performance, such as how many transactions the company carried out and the rating based on previous customers.

By clicking Onesite Check, you can get access to verified company information and data such as the registered company’s name, registration number, financial assets, as well as the address.

In the company overview, you can easily find out that the above company is located in Hebei Province, and check what type of business it conducts. You can find out when it was created, how many employees it has, and its total annual revenues. You can also check what the company’s main export markets are. Often, companies also add a brief description about themselves. Contact information is also provided.

It may turn out that the information about the company is false. To know for sure that the firm is legitimate, have the company verified.

Additional services

There is a free of charge service that protects ordered products from payment to delivery (Trade Assurance, a crown-shaped symbol). Picking a supplier with the service is the safest way to buy products on Alibaba. This protection service is designed to ensure that suppliers follow the details of a commercial contract with a foreign buyer. On condition that the supplier has the symbol, the ordering party will receive a refund if the goods have not been shipped within the time limit specified in the contract, as well as if the manufactured components do not comply with the established quality requirements.

Gold Supplier is a premium membership for suppliers on The members are provided with comprehensive ways to promote their products, maximizing product exposure, and increasing return-on-investment. Gold suppliers pay for a premium for increased ranking, marketing services, and so on. It does not mean that a company with the membership is verified.

On the supplier’s page, you can check whether it has the two above mentioned symbols.

Gold Supplier on Alibaba

As you can see in the upper right corner, the company has both the Gold Supplier and Trade Assurance symbols. It is relatively safe to order from this supplier.

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Step 2. Ordering samples

Some manufacturers offer samples of products on the site. Ordering samples is a good option when you are not entirely convinced to buy the goods and want to check the actual quality of the product.

ordering samples

The buyer can easily order samples of a chosen product. Often, sellers have their requirements for shipping samples. As you can see in the picture above, you can order at most two samples of the product. The price of the samples is slightly lower than the one of the original products. In this case, however, you will pay the same amount for the shipment as when you order ordinary goods. Some of the suppliers may promise to pay you back for samples and freight cost on your first real order.

Step 3. Selecting the type of shipment and payment

You must have an account to order goods. As a buyer, you can try to negotiate the shipping terms as well as the price. Some suppliers do not send goods to every country. If your country of choice is excluded, you should either arrange delivery to another country or look for similar products from other manufacturers. Shipping costs usually depend on the seller, but remember that you can negotiate. If you get the seller’s approval, you can hire a freight forwarding company on your own.

WeChat is a great app to communicate with your Chinese supplier since some of the common services like Facebook and Google are blocked in China.

shipping method

In the picture above, you can see the shipment of the selected product. In this case, there are two shipping methods. The first is the Express Seller’s Shipping Method, which is cheaper and costs $4.18 per piece. However, it will take 20 to 60 days to deliver the goods. The second shipping option, despite the higher price ($10.46 per piece), will reach the country much faster. It is only a matter of 4-7 days.

In the picture below, you can see how the payment options for ordered goods look like. You can conveniently pay with VISA or Mastercard. You can also pay the supplier by T/T payment (Telegraphic Transfer). In other words, by an international wire of funds from the buyer’s bank to the seller’s bank. Buyers can also pay by e-Checking. However, this is only possible for people with accounts based in the US, Germany, and France. There is also an option to pick the Pay Later method. Choosing this method allows you to apply for a loan for further purchases.

finalizing payment

Usually, the ordering party pays 30% of the price before production, while the remaining 70% is paid before sending the goods to the destination. We do not recommend to pay 100% of the price in advance. If you pay only 30% of the cost and any problems occur during production, it will be much easier to deal with the issue. Once the seller has received the full amount, it may be more difficult to solve it.

Alibaba and customs duties

When ordering large quantities of goods from Alibaba, it is worth checking the customs rates for the products in advance. Remember that some suppliers can have warehouses in the EU or the US.

If you import to the EU, you can use the TARIC system or the one dedicated to your country of choice. If the shipping value exceeds 150 euros, the buyer must take into account customs fees. You should also remember about the VAT (value-added tax) that differs from country to country and the type of goods. If the value does not exceed 22 euro, the buyer is exempt from the fee. In some cases, you can split a larger order into several smaller ones. However, you should consider that shipping costs will increase.

If you import to the US, check the import tax on the Harmonized Tariff Schedule website. Remember that the tariff has gone up to 25% extra on some imported Chinese products to the US. Goods that are under $800 are free from customs duty.

Quality control

Receiving inferior quality products in China is a major concern when ordering on Alibaba. The website is not responsible for the quality of the products; it is only a sort of catalog of B2B suppliers. It is in the interest of the buyer to check the quality beforehand. is not required to check the ordered goods. However, the customer has the right to conduct inspections during the production phase. It is possible to order this type of quality checking through There are several types of inspections. After selecting the one that meets your requirements, you can contact the inspector of our choice and discuss the conditions of the service. It is a part in the free Trade Assurance.

Alibaba website

Is it worth buying products on

Even though Alibaba does not ship some products to all countries, the platform enjoys increasing popularity. It turns out to be a convenient way to import goods without having to plan a business trip to Asia. Placing an order is not as complicated as it seems to be. If you worry that you would get inferior quality products, you can always order samples of the goods from the seller and then decide to order larger quantities.

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